Diageo GTME, the global travel and Middle East division of the world’s largest drinks company, has unveiled its latest initiative to grab a greater slice of the travel retail alcoholic liquor market.

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Danil Nevsky

The future for bar shows

The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows

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